The App Store houses nearly two million apps. So how can you rise above the competition?
This is especially challenging if your app looks like many other apps at first glance. However, improving the way your mobile app looks is still possible and can help you tap into a new audience.
Below, we’ll offer a few of our favourite app store optimisation tips. Afterwards, you can create an app store product page that effectively rivals competitors. So keep reading to learn more.
Name App Carefully
Conjuring an effective app name is more challenging than it seems. Within 30 characters, you must produce a succinct app name that delineates what it does without blending into the rest of the user’s search results.
The resulting name should be brief, memorable, and easy to remember. At the same time, it should be bold enough to catch users’ eyes. Look at other apps to avoid using similar words and phrases as them to ensure that you set your app apart.
Give a Great First Visual Impression
Optimising your product page requires improving its look. So make your app icon memorable while effectively delineating what your app does. Make the icon simple and recognisable, working with a graphic designer to polish your vision.
Additionally, app previews provide users with footage to show what it’s like to use your app. Make sure it’s visually engaging so that you can make the most of the limited amount of content and give your audience a good understanding of what you’re marketing.
Write Snappy Copy
Visual first impressions are great, but you’ve also got to wow when telling the audience directly what to expect. So in your subtitle, app description, and wherever you’re required to write text, use engaging and snappy prose.
Keep your word count in mind too. If needed, hire a copywriter to deliver this copy, allowing a professional wordsmith to polish your page’s text.
Actively Respond to Reviews
Part of app growth requires audience engagement. It also necessitates listening to constructive criticism. Listening to and responding to reviews can help you do both.
By reading these reviews, you understand what users do and don’t like about the app. This allows you to improve the app. If you respond to them, users will also know that an active, professional presence is dedicated to improving the app and their experience.
Continually Reassess Data
Even the greatest mobile apps need to innovate once in a while. So don’t stop checking back on your page, viewing the analytics, and reading the reviews. Doing so will keep you updated on what consumers need and help you improve the app and its product page.
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Optimise Your App Store Product Page!
Making an eye-catching app store product page can seem daunting. But with these tips above, you can create a product page that looks professional, modern and appealing to your target audience.